Legal
Privacy policy
Last updated: 5 October 2026 · Policy version 2.0
1. Who we are
This assessment is provided by TE-AM AB, Swedish organisation number 556759-6274, with registered address at Svartå 171, SE-693 93 Svartå, Sweden.
TE-AM AB is the controller of personal data processed through this assessment unless otherwise stated.
Privacy contact: support@surroundedbyidiots.com
2. About this assessment
This website provides a short behavioural colour assessment using the Red, Yellow, Green and Blue communication framework associated with Surrounded by Idiots.
The assessment provides introductory behavioural insights and is not the complete DISC assessment. Personal data may be processed to:
- Operate the assessment
- Calculate your result
- Save your progress
- Personalise the result experience
- Improve the service
- Maintain security
- Understand campaign performance
- Send communications where you have opted in
3. Personal data we collect
Information you provide
- First name
- Last name
- Email address
- Country
- Assessment answers
- Selected communication challenges and desired outcomes
- Optional marketing consent
Information generated by the service
- Assessment session ID
- Assessment progress
- Calculated result
- Scoring data used by the assessment
- Completion status
- Timestamps
Technical and campaign information
Depending on configuration and jurisdiction:
- Device and browser information
- Language / locale
- Referrer
- UTM parameters
- Advertising campaign identifiers
- Interaction and conversion events
- Cookie and consent preferences
We do not collect your precise location. Your country is used only at country level to show the right privacy choices.
4. Assessment responses
Some questions contribute to the calculation of the primary colour shown in the free assessment.
Other questions help personalise the experience and help us understand areas such as communication, leadership, relationships, conflict and desired outcomes. Those non-scoring questions do not affect the calculation of the primary colour.
We may also use assessment data in aggregated or de-identified form to understand how the assessment is used, improve our products and services and identify general behavioural or communication trends.
5. How and why we use personal data
Providing the assessment
Registration, assessment delivery, saving progress, result calculation and personalised result content.
Legal basisPerformance of the service you request and, where appropriate, legitimate interests.
Service improvement
Troubleshooting, analysing aggregated usage, product development and performance optimisation.
Legal basisLegitimate interests where consent is not required. Consent where cookies or similar technologies require it.
Security and fraud prevention
Technical logs, abuse prevention and service protection.
Legal basisLegitimate interests and compliance with legal obligations where applicable.
Advertising measurement and marketing technologies
Campaign attribution, conversion measurement, advertising optimisation and remarketing where configured.
Legal basisConsent in the EEA and other consent-required jurisdictions. Elsewhere, consent or another lawful basis / opt-out model where permitted by applicable law.
Email marketing
Sending the Surrounded by Idiots Brief and related information.
Legal basisConsent where required.
6. Data retention
We retain personal data for as long as it is reasonably necessary for the purposes for which it was collected, including providing the assessment and related services, maintaining business records, improving our services, managing customer relationships, enforcing agreements, resolving disputes, preventing fraud and complying with applicable legal, accounting or regulatory obligations.
The appropriate retention period depends on the nature of the data, the purpose for which it is processed, whether there is an ongoing relationship with you, applicable limitation periods, legal obligations, security considerations and whether continued retention is necessary to establish, exercise or defend legal claims.
Where personal data is no longer required, we may delete it, anonymise it or retain it in a form that no longer identifies you. We review the data we hold periodically.
7. Marketing
You do not need to agree to marketing in order to use the assessment or receive your result. The newsletter box is never pre-ticked, and agreeing to this policy is not the same as subscribing.
If you subscribe, TE-AM AB may send you information about Surrounded by Idiots, behavioural insights, communication, books, DISC assessments, courses, events and related products or services. You can unsubscribe at any time using the link in every email. We keep a record of when and how you subscribed.
8. Cookies and tracking
Our use of cookies and similar technologies depends on your location and applicable law.
Where prior consent is legally required, non-essential analytics, advertising and similar technologies are not activated until the required consent has been obtained.
In jurisdictions where prior consent is not required, certain analytics or advertising technologies may be used in accordance with applicable law and available opt-out rights. Browser opt-out signals such as Global Privacy Control are respected for advertising.
- Essential — always active: assessment progress, security, form processing and remembering your privacy choices.
- Analytics — understanding how visitors use the assessment and where it can be improved.
- Marketing / advertising — campaign measurement, conversion attribution and, where applicable, remarketing.
- External media — embedded YouTube videos.
Advertising platforms receive only general events (such as a page view, assessment started or completed, or a click to the full DISC assessment) — never your name, email address, answers or detailed result.
You can access from the footer at any time.
9. Providers
We use the following providers. Each processes data according to its own role and privacy information.
- Supabase — Database and assessment infrastructure. Privacy information
- Lovable — Application development and hosting infrastructure. Privacy information
- YouTube (Google) — Embedded videos, loaded in privacy-enhanced mode. Privacy information
10. International transfers
Some of our service providers may process personal data outside Sweden or the EEA. Where applicable data-protection law requires safeguards for international transfers, we use appropriate legal transfer mechanisms or rely on another permitted transfer basis.
11. Your rights
If you are in the EEA, you may have the right to:
- Access your personal data
- Have inaccurate data corrected
- Have your data erased
- Restrict processing
- Object to processing
- Data portability, where applicable
- Withdraw consent at any time
- Complain to a supervisory authority — in Sweden, the Swedish Authority for Privacy Protection (IMY)
Your rights depend on the circumstances and applicable law, and some rights are subject to exceptions.
12. Automated assessment result
Your primary colour result is calculated automatically from your responses using predefined assessment logic. This result is intended for informational and educational purposes.
It is not used by TE-AM AB through this assessment to make decisions that produce legal or similarly significant effects concerning you.
13. No medical or clinical use
The assessment is designed to describe behavioural and communication tendencies. It is not a medical, clinical or psychological diagnosis and should not be used for medical, clinical, employment, credit or other high-stakes decision-making.
14. Security
TE-AM AB uses technical and organisational measures designed to protect personal data against unauthorised access, alteration, disclosure or loss. These include encrypted connections (HTTPS), access controls, database row-level security, authenticated administrative access, secure secret management and input validation. No system can be guaranteed to be completely secure.
15. Children
The assessment is intended for users who are legally able to provide the information and consents required in their jurisdiction. We do not knowingly collect personal data from children where parental or guardian consent would be required without the necessary permission.
16. Copyright and intellectual property
Unless otherwise stated, content, text, graphics, photographs, design elements and other materials on this website are owned by TE-AM AB or used with permission from partners or licensors.
They may not be copied, reproduced, republished, distributed or commercially exploited without permission except where permitted by applicable law. Third-party names, logos and trademarks remain the property of their respective owners.
17. Policy changes
We may update this Privacy Policy to reflect changes in our services, technology, providers or legal requirements.
Last updated: 5 October 2026 · Policy version 2.0